How to Start a Website Archives | Amppfy https://amppfy.com/resources/how-to-start-a-website/ Tue, 12 Mar 2024 02:28:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 How to Leverage Web Design for the Best Website User Experience and Maximize Website Visitor Engagement https://amppfy.com/resources/how-to-leverage-web-design-best-website-user-experience/ https://amppfy.com/resources/how-to-leverage-web-design-best-website-user-experience/#respond Fri, 01 Sep 2023 02:45:40 +0000 https://amppfy.com/?post_type=docs&p=583 UX or User Experience is essential for SEO marketing success. A website’s landing page layout, content, and logical flow dictate whether a visitor’s […]

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How to Leverage Web Design for the Best Website User Experience and Maximize Website Visitor Engagement

UX or User Experience is essential for SEO marketing success. A website’s landing page layout, content, and logical flow dictate whether a visitor’s user experience is positive or negative. Optimal user experience is created through a website’s purposeful and engaging visitor journey. Let’s talk about how to design a website to maximize user experience and increase visitor engagement.

How Website User Experience and Web Design Impact Visitor Journey

When visitors land on a website, you have a few seconds to capture their attention and convince them that they are in the right place. User experience focused websites are easier to navigate. These websites provide visitors with a clear path to find the information they need. A user-friendly website also builds brand authority, increases pageviews per visitor, and improves its opportunity to convert visitors to customers with a meaningful prospect journey.

Learn more about how to start a website.

Web Design is Critical for Website User Experience

Before discussing how to improve user experience, let’s address what website metrics most impact the user experience.

The following data points can be found in your Google Analytics report. 

Top 3 Metrics in Google Analytics Impacting Website User Experience

Top 3 Metrics in Google Analytics Impacting Website User Experience
  1. Bounce rate: When a visitor lands on a webpage, then leaves without taking action, directly attributes to a website’s ranking in organic search.
  2. Time on site: The longer visitors stay on a website and consume more webpages, the higher opportunity to convert these prospects to customers.
  3. Pageviews: The more webpages a visitor views in one browsing session, the better engagement score the website receives.

With these three critical metrics in mind, how do you enhance the user experience? The short answer is to improve visitor engagement and increase time spent on the website.

Consider the following scenarios and how they improve visitor engagement.

3 Questions to Consider that Improve Website Visitor Engagement and Time on Site

  1. When visitors come through from Google’s organic search, what is the first attention grabber they see on a website’s landing page?
  2. Is there an intriguing website hero image (the first main image on the landing page)?
  3. What about having a captivating title that makes visitors stay on the webpage longer and continue browsing?

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Example of How to Improve Website Visitor Engagement and Time on Site

Adding internal hyperlinks and call-to-actions to guide visitors to related pages is a practical tip to boost visitor engagement. This is a quick method to increase pageviews and improve visitors’ browsing experience by recommending similar content. 

8 Long-Term Web Design Strategies to Improve Website User Experience

A practical long-term approach is critical to keeping user experience consistent throughout the website. Follow these effective web design strategies to create a seamless user experience and increase visitors’ content consumption during a browsing session.

8 Long-Term Web Design Strategies to Improve Website User Experience

#1. Make It Easy to Browse the Website Navigation for Optimal Website User Experience

A website’s navigation is like the user manual that guides visitors through the website’s logic flow. Navigation influences the visitor journey. Place the most important categories on the navigation, followed by sub-categories or extensions of the main categories.

The navigation’s logic flow should resemble a funnel with the following two components.

How to Structure a Website Navigation

  • Pace main ideas on top-level navigation.
  • Then branch off into supporting ideas.

Remember, how visitors consume your content is driven by how you organize the content. The bottom line for building an effective navigation is to make it quick and easy for visitors to find the information they need.

#2. Create a Seamless Landing Page Reading Experience from Top to Bottom and Left to Right

F Shape Content Consumption on a Webpage

According to studies based on the heatmap of an effective landing page, people tend to spend more time looking at the top of a webpage, also known as top-of-the-fold. Furthermore, readers consume more content on the left side of a webpage than on the right. This content consumption pattern resembles an “F” shape.

Heatmap Visualization of Visitor’s Journey on a Webpage

A heatmap visualizes the data of visitors’ interactions on a landing page through a color-coded system. The system uses darker shades of red to indicate more user interaction or “eyeball time” versus the lighter shades of yellow, suggesting less user interaction.

So, consider organizing a webpage that captures the most attention – place the most important and eye-catching content towards the top of the page, flowing from left to right.

#3. Make Content Easy to Skim and Consume

Make it easy for visitors to browse through the website content. Some visitors speed-read while quickly glancing through a landing page’s main point. Others may selectively browse sections pertaining to their interest. In contrast, another group of readers may prefer organized, well-researched, and elaborate content.

Tailor Website Content Structure to Meet Different Browsing Habits

Visitors consume content in different ways. How do you satisfy diverse browsing habits and gain more control over a visitor’s content consumption? Start by structuring content into consumable and skimmable bite sizes. You can maximize visitor time on site and engagement by catering to different types of content readers.

Learn more about SEO content marketing and how to strategically optimize website content while maximizing organic traffic.

#4. Create Visual Separation

Apply different text formatting, and add white space as well as visuals to draw clear separation to different content sections. Add sub-headings for paragraphs below the primary H2 heading. These simple practices help readers find what they need and improve the overall readability score of your content.

Learn more about how to use H headings and implement technical SEO strategies.

Webpage Visual Separation Examples

  • Create H2 and H3 headings.
  • Use bullet points to create lists.
  • Break long paragraphs into multiple easy-to-read sections.
  • Insert images and infographics as paragraph separators.
  • Add more white space.

#5. Choose Legible Colors and Fonts

Colors and fonts matter. Go with a simple, modern font that is legible against different background colors. When in doubt, black fonts on a white background or white fonts against dark-colored backgrounds are the standard, safe bets.

#6. Follow Brand Color Themes

Make color selections based on your brand’s color theme. Although there is no hard rule on a website’s best color palette, choosing a color theme for your brand guideline is always a good idea.

Harmonious color tones and esthetically appealing graphics are keys to making a landing page more consumable and unique. Colors and graphic elements guide visitors’ eyes to follow a webpage’s flow. They are also great section dividers for content when strategically placed.

#7. Add Charts, Infographics, and Videos to Enhance Website User Experience

Think outside of the cookie-cutter content on a typical landing page. Weave in visual elements that best support the content to improve user experience, such as charts, Infographics, and Videos. 

Visual Element Example 1:

Graphics like charts or infographics to promote data or numbers-related content can pique more reader interest. 

Visual Element Example 2:

Videos are an excellent type of stimulating content for website visitors to consume compared to long text blocks. Adding short videos to enhance content variety can increase visitors’ time on site and potentially drive more online demand. 

For example, let’s say you sell fashion accessories on an e-commerce website. A short video showcasing your best sellers can significantly improve user experience and increase the likelihood of making a sale.

#8. Make a Website Mobile-friendly with Responsive Web Design

Google recommends responsive web design. It is a design coded to automatically and intuitively adjust to look and function correctly on any device and screen size, such as a laptop monitor, tablet, or mobile phone. 

Mobile-Friendliness is an Important Ranking Signal for SEO

A mobile-friendly website starts with making the web design responsive. Since 2015, Google has officially made mobile-friendliness a ranking signal for SEO. If your website looks like a shrunken-down version of your desktop website with illegible text and images, it will not appear in mobile search results.

Learn more about how to create a responsive website with the complete mobile SEO guide.

Continue the Learning Journey with Amppfy

Amppfy’s digital marketing resource library is beginner-friendly, and zero technical or marketing experience is required to get started. Learn how to create a practical, actionable, and programmatic digital marketing playbook for any business website, e-commerce store, or content platform. Leverage effective SEO, SEM, and social media strategies to boost brand authority, increase online visibility, and generate quality demand.

Follow us on LinkedIn, Facebook, Instagram, and YouTube to stay updated on the latest marketing news, strategies, and free content.

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]]> https://amppfy.com/resources/how-to-leverage-web-design-best-website-user-experience/feed/ 0 How to Start a Website with WordPress CMS (Content Management System) https://amppfy.com/resources/how-to-start-a-website-wordpress-cms/ https://amppfy.com/resources/how-to-start-a-website-wordpress-cms/#respond Fri, 01 Sep 2023 02:29:18 +0000 https://amppfy.com/?post_type=docs&p=582 Let’s start building a website by setting up the home page, navigation, and publishing webpages. Divi prebuild template for WordPress is used […]

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How to Start a Website with WordPress CMS (Content Management System

Let’s start building a website by setting up the home page, navigation, and publishing webpages. Divi prebuild template for WordPress is used as an example below. Before getting started, make sure you have a website template installed in WordPress. If you need help finding a website template, refer to our step-by-step guide on how to choose and install a website template in WordPress.

Also, refer to our resource on WordPress CMS, the overall best content management system that automatically comes installed with WPEngine managed web hosting service.

How to Start a Website by Setting Up a WordPress CMS Home Page

First, log in to your WordPress admin panel. Here is a refresher on how to access the WordPress admin panel in WPEngine.

How to Access WordPress CMS Admin Panel in WPEngine

  1. Log in to your WPEngine account.
  2. Select your website’s domain.
  3. Click on the triple-dot icon to the right of the screen.
  4. Click “WP Admin,” which opens up a new tab in the browser to access your WordPress admin panel.

How to Use Divi WordPress Website Builder to Create a Home Page in 6 Steps

Next, let’s walk through how to build a home page for a website in WordPress CMS. The home page is a crucial landing page on the website, as it is the storefront that represents your brand image. 

Step 1: Create a New Page in WordPress CMS

To build a home page, start by creating a blank page in WordPress.

  • Go to “Pages” and click “Add New.”
  • Give the page a title and a short description.
  • Next, click the button “Use the Divi Builder.” You will have three options to choose from.

Step 2: Choose a Home Page Layout

Select “Choose a Premade Layout” and click the button “Browse Layouts.”

Choose your desired Divi theme from the “Premade Layouts” library.

Select the page “Home” in the layout pack, then click “Use this Layout.” This step will set up the home page from your Divi template.

Step 3: Add Text and Visuals to the Home Page

Click the button “Build on the Front End” to start editing the text and visuals on the page.

You can easily make changes to the title, layout, modules, and images.

Step 4: Publish the Home Page

Once satisfied with the home page design, click “Publish” on the bottom right of the screen to make the page live.

Step 5: Set the Published Webpage as the Home Page

In the final step, let’s set the page you just published as the home page. Here’s how to do it:

  • Navigate to “Settings” on the left side navigation.
  • Go down to “Reading,” then select “Home Page” from the drop-down and choose the page you designed.
  • Don’t forget to click “Save Changes.”

Congratulations! The home page is up and running.

You are almost done, be sure to complete one more critical step.

Step 6: Home Page Search Engine Visibility

Make sure your home page is searchable in Google. To do this, uncheck the box “Discourage search engines from indexing this site” from the option “Search Engine Visibility” so Google can index the website and make it visible through organic search.

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Best for WordPress templates.

Sign up on Elegant Theme’s website.

Elegant Themes Product Details
  • A complete design framework that enables design and customization for every part of a website from the ground up.
  • Complete control over everything web design related, down to the finest detail, to create the perfect website.
  • Divi website builder is easy to start for beginners.
  • Divi includes advanced design system that has the ability to scale large projects and design website workflows to the next level.
Pros
  • 2,000+ pre-made designs.
  • 200+ full website design packs.
  • Complete design control over every web design element through the drag-and-drop visual builder.
  • Responsive editing.
  • Quick page creation.
  • History, autosaves, and browser backups.
  • Access hundreds of Divi extensions.
  • 24/7 support.
Cons
  • Advance customizations require web developers help

Official Guide on How to Use the Divi Builder on WordPress CMS

Now that you have gone through the basics of creating a home page on Divi through WordPress, check out the Divi Builder Plugin Documentation on how to make visual edits through the Divi Builder tool.

How to Start a Website by Creating a WordPress CMS Navigation

Creating a user-friendly navigation is another milestone step in building a website. Clearly mapped-out navigation guides visitors to the right landing pages and helps them quickly find what they are looking for.

How to Create a WordPress CMS Navigation in 3 Steps

Step 1: Access WordPress CMS Admin Page

To start creating your website’s navigation in WordPress, log in and head over to the admin page of the WordPress instance.

Step 2: Find the WordPress Left-Hand Navigation Menu

From the WordPress admin page, click “Appearance,” then go to “Menus” from the left-hand side of the screen.

Step 3: Drag and Drop Content to Build Website Navigation

As you create pages and posts, you can drag and drop content to build out the navigation further. The left-aligned modules are the top-tier navigation, while the right-aligned modules contain the sub-navigation items.

Click “Save Menu” once you have completed the navigation.

How to Start a Website by Creating WordPress CMS Landing Pages

Once the home page and navigation are complete, you can create content by publishing landing pages such as product and service webpages or blog posts. Content boosts a website’s search visibility and is the foundation of your digital market strategy. 

Let’s use a blog post as an example to demonstrate how to publish a WordPress webpage with content.

How to Start a Blog with WordPress CMS in 3 Steps

Step 1: Create a New Post

To start publishing a blog post page, select the left-hand menu item “Posts,” then click “Add New.”

Step 2: Add a Title and Content

  • Give the blog post a title, then add text in the content box.
  • Insert a few compelling images to support and boost the content quality, authority, and appeal.

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Step 3: Tag the Post and Publish Content

  • Once the blog post is complete, tag it to a category to organize and assign a hierarchy to the content.
  • When the blog post is done, hit the “Publish” button to make the post live.

You have successfully completed your website’s home page, navigation, and landing page. Way to go!

Continue the Learning Journey with Amppfy

Amppfy’s digital marketing resource library is beginner-friendly, and zero technical or marketing experience is required to get started. Learn how to create a practical, actionable, and programmatic digital marketing playbook for any business website, e-commerce store, or content platform. Leverage effective SEO, SEM, and social media strategies to boost brand authority, increase online visibility, and generate quality demand.

Follow us on LinkedIn, Facebook, Instagram, and YouTube to stay updated on the latest marketing news, strategies, and free content.

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]]> https://amppfy.com/resources/how-to-start-a-website-wordpress-cms/feed/ 0 How to Choose and Install WordPress Templates to Start a Website https://amppfy.com/resources/how-to-choose-install-wordpress-templates/ https://amppfy.com/resources/how-to-choose-install-wordpress-templates/#respond Fri, 01 Sep 2023 02:20:46 +0000 https://amppfy.com/?post_type=docs&p=581 After setting up WordPress CMS with managed web hosting, the next step is picking a website design to showcase your online business. […]

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How to Choose and Install WordPress Templates to Start a Website

After setting up WordPress CMS with managed web hosting, the next step is picking a website design to showcase your online business. Designing a website from the ground up can be expensive and time-consuming. Luckily, plenty of modern, functional prebuilt WordPress templates are available, enabling quick website content and visual build-out.

Learn more about how to choose the best content management system (CMS) for your website.

Why Starting with Prebuilt WordPress Website Templates is a Smart Option?

When starting a website, it may be tempting to turn that perfect design brewing in your mind into reality. However, the “perfect” design may not be the most efficient way to get your website off the ground and running from a cost perspective.

Why Choosing Prebuild WordPress Website Templates for Your First Website is a Better Option?

Starting simple and improving the user experience while keeping costs down is the best approach to your first website. Focus on building and optimizing quality content and go with an intuitive, functional, user-friendly prebuilt website template, so you can launch fast and scale your business online.

How Much Do Prebuild WordPress Website Templates Cost?

While most decent WordPress templates fall into the range of $10 to $500, there are also free ones to get you started. Prebuilt WordPress templates save significant time and money on web development costs. Especially for non-technical beginners, purchasing a WordPress template may be the best path forward to get a jump start on your website without devoting too much resource to web design.

Divi by Elegant Themes is the Best Beginner-Friendly Prebuild Website Template

Divi by Elegant Themes is the best beginner-friendly option because it meets all the criteria for a modern, functional, intuitive, UI/UX-friendly WordPress website template.

Advantages of Using Divi Prebuilt Templates

There are many advantages to using Divi’s prebuilt template. To name a few, Divi’s after-sale customer support is top-notch, with a fast ticket turn-around time. Excellent customer support is vital when you need all the free help you can get. Another benefit of using Divi is its intuitive drag-and-drop visual builder, which designs responsive content for any device, including desktop, tablet, and mobile.

$249 Liftime Access

Sign Up Now

Best for WordPress templates.

Sign up on Elegant Theme’s website.

Elegant Themes Product Details
  • A complete design framework that enables design and customization for every part of a website from the ground up.
  • Complete control over everything web design related, down to the finest detail, to create the perfect website.
  • Divi website builder is easy to start for beginners.
  • Divi includes advanced design system that has the ability to scale large projects and design website workflows to the next level.
Pros
  • 2,000+ pre-made designs.
  • 200+ full website design packs.
  • Complete design control over every web design element through the drag-and-drop visual builder.
  • Responsive editing.
  • Quick page creation.
  • History, autosaves, and browser backups.
  • Access hundreds of Divi extensions.
  • 24/7 support.
Cons
  • Advance customizations require web developers help

Top 5 Advantages of Divi by Elegant Themes Website Templates

#1. Variety and Simplicity

There is a template for every type of website. Divi offers more than 800 prebuilt designs ready for one-click installation, perfect for beginners. The best part is that no coding or web development skill is required to install and use a Divi template.

#2. Intuitive and User-Friendly

With the stress-free and intuitive Divi drag-and-drop function, users can add, delete, and move elements on the front end of a website without the need to manipulate confusing back-end codes.

#3. True Visual Editing

Divi’s built-in visual control saves time by allowing users to design website landing pages in real time and instantly see the updates.

#4. Easy Undo, Redo, & Revisions

Divi works like any modern software application. Users can easily undo, redo, and travel through the entire editing history to recall a step or correct a mistake while editing.

#5. Responsive Elements

Divi’s templates are both esthetically attractive and functional. Better yet, your website is already mobile-friendly with Divi. The responsive elements allow the webpages to intuitively fit and automatically adjust on different devices, such as mobile phones, tablets, and computer screens of various sizes.

How to Install a Divi Prebuild Template in WordPress

The Divi theme WordPress template installation is a quick, one-click process. Fast live chat support is also readily available for any setup or post-launch questions. Follow the steps below to get started.

Purchasing a Divi License 

There is an option to purchase a lifetime license of Divi WordPress templates (best value compared to the annual subscription.) The one-time purchase of the Divi license includes lifetime updates to the Divi themes and allows users to use any website template in the gallery.

Before getting started, make sure you have access to WordPress in the web hosting environment to install a website template. Here is a refresher on how to access WordPress admin panel in WPEngine.

How to Access WordPress Admin Panel in WPEngine

  1. Log in to your WPEngine account.
  2. Select your website’s domain.
  3. Click on the triple-dot icon to the right of the screen.
  4. Click “WP Admin,” which opens up a new tab in the browser to access your WordPress admin panel.

Step-by-Step Guide on How to Install Divi in WordPress

Follow the steps below to install the Divi website template on WordPress. You can also follow along with the video instruction or read Divi’s template installation documentation guide. 

Watch a Quick Video on How to Install Divi on WordPress

How to Install Divi Prebuilt Website Template in WordPress in 4 Steps

Step 1: Create a Divi Account and Gain Access to Download the Template Files

  • Log in to your Divi account.
  • Click the “Download the Divi Theme” button, and a file will be saved to your computer.

Step 2: Add a New Theme in WordPress

  • Once the Divi file has been downloaded, log in to WordPress.
  • Go to “Appearance” on the left navigation and click “Themes.”
  • Then click on the “Add New” button.

Step 3: Upload Divi Theme to WordPress

Next, click on the “Upload Theme” button.

Step 4: Upload File in WordPress and Finish Template Installation

  • Click “Choose File” to upload the Divi file you downloaded. 
  • Final step – click on “Install Now.”

Congratulations, you have successfully installed a website template and are one step closer to launching a new website!

Continue the Learning Journey with Amppfy

Amppfy’s digital marketing resource library is beginner-friendly, and zero technical or marketing experience is required to get started. Learn how to create a practical, actionable, and programmatic digital marketing playbook for any business website, e-commerce store, or content platform. Leverage effective SEO, SEM, and social media strategies to boost brand authority, increase online visibility, and generate quality demand.

Follow us on LinkedIn, Facebook, Instagram, and YouTube to stay updated on the latest marketing news, strategies, and free content.

Get Started with Free Generative AI Marketing Tools

  • 100% Free
  • No Account Required
  • Available 24/7
Free AI Generator
Explore Free Resources

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]]> https://amppfy.com/resources/how-to-choose-install-wordpress-templates/feed/ 0 How to Choose the Best Content Management System for a Website https://amppfy.com/resources/how-to-choose-best-content-management-system/ https://amppfy.com/resources/how-to-choose-best-content-management-system/#respond Fri, 01 Sep 2023 02:13:37 +0000 https://amppfy.com/?post_type=docs&p=579 CMS stands for content management system. Let’s discuss the importance of having a content management system, how to choose the best content […]

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How to Choose the Best Content Management System for a Website

CMS stands for content management system. Let’s discuss the importance of having a content management system, how to choose the best content management system for your business website, and how to properly install a CMS like WordPress.

What is Content Management System?

CMS, or content management system, is a software platform that publishes and organizes website content. CMS allows users to write, publish content, add visuals, create webpages, and manage all web files in a single user-friendly interface. Content management system can design and customize the look and feel of a website, upload pre-built templates, and tailor the overall user experience to your online business needs.

Why Do You Need a CMS Content Management System?

Content management system helps users better organize and manage website content. Simply put, CMS is a digital organizer for your website’s online asset. Without an effective filing system, the sear volume of landing pages and images uploaded to a website over time could become overwhelming and chaotic.  

WordPress CMS is Free and the Best Content Management System

WordPress.org is the most popular open-source content management system. It is intuitive, user-friendly, and it is free! WordPress CMS is the overall best content management system for small businesses building their first website. 

WordPress CMS is Beginner-Friendly

WordPress CMS powers almost half of the websites on the internet. It is easy to learn for beginners and has the flexibility and scalability to create different types of websites, such as e-commerce stores, membership communities, or blogs. You can build a WordPress website without coding, which significantly reduces the learning curve, saves time, and cuts down on cost.

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WordPress CMS Works Seamlessly with WPEngine

WordPress CMS automatically sets up in WPEngine and is one of the best hosting providers for WordPress. WordPress is ideal for beginners because it is straightforward and user-friendly. You can start a business website or blog quickly by creating a navigation, adding webpages, and uploading content that updates in real-time.

Starting at $20 / Month

Sign Up Now

Best for WordPress hosting.

Sign up on WPEngine’s website.

WPEngine Product Details
  • A fully managed web hosting service designed for WordPress.
  • More than 1.5 million websites are hosted through WPEngine.
  • Peace of mind with tech stacks, server security, updates, or server-side optimizations. WPEngine takes care of them.
  • The latest and fastest technology to deliver seamless, high-performance digital experiences.
  • WPEngine is constantly investing in rendering the best possible secure environment for all businesses online.
Pros
  • 100% focused on WordPress.
  • Quality 24/7/365 customer support.
  • Automatic WordPress and PHP updates.
  • Free CDN (Content Delivery Network.)
  • Free SSL (Secure Sockets Layer) certificates.
  • Integrated web speed performance tools.
  • Uptime protection.
  • Automated daily backups.
  • Development, staging, and production environments.
  • Managed core updates and patches.
  • Threat detection and blocking.
  • Disaster recovery.
Cons
  • Provide managed web hosting service only.
  • Do not provide domain name registration service.

WordPress CMS Has Abundant Free Resources

Resources and support are abundant for WordPress. Choose a content management system that is widely adopted so that you can easily find documentation or help when needed. There is a large community of contributors developing plug-ins for WordPress. Today there are more than 60,000 plug-ins and counting. Most of them are free!

The Difference Between WordPress.org and WordPress.com

  • WordPress.org is the free CMS for building websites.
  • WordPress.com is a hosting service provider (not the CMS WordPress.)

WordPress CMS on WPEngine 

WordPress automatically comes installed with WPEngine hosting service. So, all you have to do is log in to the WPEngine account to access WordPress. Follow the step-by-step guide below to access WordPress in WPEngine. 

Step-by-Step Guide on How to Access WordPress CMS in WPEngine Web Hosting

Follow these steps to access the WordPress admin panel to install a template, set up navigation, and start publishing content.

How to Access WordPress CMS in WPEngine in 4 Steps

  1. Log in to your WPEngine account.
  2. Select your website’s domain.
  3. Click on the triple-dot icon to the right of the screen.
  4. Click “WP Admin,” which opens up a new tab in the browser to access your WordPress admin panel.

Learn more about how to build a website with WordPress CMS.

Continue the Learning Journey with Amppfy

Amppfy’s digital marketing resource library is beginner-friendly, and zero technical or marketing experience is required to get started. Learn how to create a practical, actionable, and programmatic digital marketing playbook for any business website, e-commerce store, or content platform. Leverage effective SEO, SEM, and social media strategies to boost brand authority, increase online visibility, and generate quality demand.

Follow us on LinkedIn, Facebook, Instagram, and YouTube to stay updated on the latest marketing news, strategies, and free content.

Get Started with Free Generative AI Marketing Tools

  • 100% Free
  • No Account Required
  • Available 24/7
Free AI Generator
Explore Free Resources

The post How to Choose the Best Content Management System for a Website appeared first on Amppfy.

]]> https://amppfy.com/resources/how-to-choose-best-content-management-system/feed/ 0 How to Install a Free SSL Certificate for Website Through Managed Web Hosting to Secure Your Domain https://amppfy.com/resources/how-to-install-free-ssl-certificate-for-website/ https://amppfy.com/resources/how-to-install-free-ssl-certificate-for-website/#respond Fri, 01 Sep 2023 01:56:20 +0000 https://amppfy.com/?post_type=docs&p=575 Internet security has become an increasing priority for small businesses and content creators. Properly securing your website protects visitors and online transactions […]

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How to Install a Free SSL Certificate for Website Through Managed Web Hosting to Secure Your Domain

Internet security has become an increasing priority for small businesses and content creators. Properly securing your website protects visitors and online transactions from unauthorized access, data breach, and hacking threats. It is crucial to provide a secure browsing experience for your customers.

Make Your Website Secure with an SSL Certificate

Take a simple action to prevent your website from data breaches – by having a proper SSL (Secure Sockets Layer) certificate. Websites on WPEgine managed web hosting automatically receives a free SSL certificate with a one-click installation.

What is an SSL Certificate?

SSL or Secure Sockets Layer is a security protocol that establishes an encrypted connection between the web server and the browser. This ensures the safety and privacy of data exchanged within the encryption. SSL certificate is a digital handshake that verifies and authenticates the identity of websites so that secure, encrypted data exchange can be made between web servers and browsers. 

Example of Why Business Websites Need to Install SSL Certificates

For example, an e-commerce store needs an SSL certificate to protect its customer’s private information during checkout.

Why Every Website Needs an SSL Certificate?

It is imperative for businesses online to have an SSL certificate to safe-keep private data such as customer transaction information. Google also penalizes websites without SSL – a website could lose ranking and fall off the top search results page for popular search terms relevant to its niche market, which negatively impacts sales and marketing efforts.

Top 3 Reasons Why Your Website Needs an SSL Certificate

  1. SSL certificate secures website access and safe-keeps data.
  2. SSL certificate is a necessary ranking factor for a website to appear in Google search results.
  3. Websites with SSL certificate establish better trust and provide a better user experience and safer online browsing environment for visitors.

How to Check If a Website Has an SSL Certificate

Look for the “https” in front of a website’s URL. Websites without an SSL certificate will show up as “http.”

Web Hosting Service is Required for an SSL Certificate

You will need a web hosting service provider in order to install an SSL certificate. WPEngine is one of the best fully managed web hosting providers for WordPress websites. Refer to our resource on how to choose the best managed web hosting provider.

Starting at $20 / Month

Sign Up Now

Best for WordPress hosting.

Sign up on WPEngine’s website.

WPEngine Product Details
  • A fully managed web hosting service designed for WordPress.
  • More than 1.5 million websites are hosted through WPEngine.
  • Peace of mind with tech stacks, server security, updates, or server-side optimizations. WPEngine takes care of them.
  • The latest and fastest technology to deliver seamless, high-performance digital experiences.
  • WPEngine is constantly investing in rendering the best possible secure environment for all businesses online.
Pros
  • 100% focused on WordPress.
  • Quality 24/7/365 customer support.
  • Automatic WordPress and PHP updates.
  • Free CDN (Content Delivery Network.)
  • Free SSL (Secure Sockets Layer) certificates.
  • Integrated web speed performance tools.
  • Uptime protection.
  • Automated daily backups.
  • Development, staging, and production environments.
  • Managed core updates and patches.
  • Threat detection and blocking.
  • Disaster recovery.
Cons
  • Provide managed web hosting service only.
  • Do not provide domain name registration service.

How to Install a Free SSL Certificate on a Website with WPEngine

Follow the quick and straightforward three-step guide below to add the free SSL certificate to your website through WPEngine managed web hosting. It only takes a few seconds.

How to Install a Free SSL Certificate on a Website with WPEngine

Install Free SSL Certificate in WPEngine Managed Web Hosting in 3 Steps

  1. First, select your domain name.
  2. Click on “SSL” on the left menu.
  3. Finally, click “Add Certificates” to enable the SSL certificate on your domain.

Congratulations, you have successfully enabled SSL on your website! Check your web browser to make sure “https” appears before the domain name.

Continue the Learning Journey with Amppfy

Amppfy’s digital marketing resource library is beginner-friendly, and zero technical or marketing experience is required to get started. Learn how to create a practical, actionable, and programmatic digital marketing playbook for any business website, e-commerce store, or content platform. Leverage effective SEO, SEM, and social media strategies to boost brand authority, increase online visibility, and generate quality demand.

Follow us on LinkedIn, Facebook, Instagram, and YouTube to stay updated on the latest marketing news, strategies, and free content.

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  • Available 24/7
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The post How to Install a Free SSL Certificate for Website Through Managed Web Hosting to Secure Your Domain appeared first on Amppfy.

]]> https://amppfy.com/resources/how-to-install-free-ssl-certificate-for-website/feed/ 0 How to Choose a Fully Managed Web Hosting Provider for a Website and Point Domain DNS with Managed Web Hosting https://amppfy.com/resources/how-to-choose-fully-managed-web-hosting-provider-for-website/ https://amppfy.com/resources/how-to-choose-fully-managed-web-hosting-provider-for-website/#respond Thu, 31 Aug 2023 22:25:40 +0000 https://amppfy.com/?post_type=docs&p=573 One of the traditional ways to host a website in the early 1990s and 2000s was to purchase on-premise self-host servers and […]

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How to Choose a Fully Managed Web Hosting Provider for a Website and Point Domain DNS with Managed Web Hosting

One of the traditional ways to host a website in the early 1990s and 2000s was to purchase on-premise self-host servers and virtual machines in order to manage online traffic. However, the total cost of ownership to self-host, including the administration and maintenance costs, can get expensive over time. These challenges make self-hosting servers undesirable and impractical for businesses today.

Why Do You Need a Fully Managed Web Hosting Provider?

A fully managed web hosting provider eliminates the hassle of maintaining servers, virtual machines, software updates, and patches to ensure the servers always have adequate bandwidth to take in online traffic for a website.The headaches of upkeeping a server can be eliminated with a managed web hosting provider. Plus, added benefits and features such as up-time guarantee and professional setup or transfer service come with managed hosting.

WPEngine is the Best Fully Managed Web Hosting Provider for WordPress

WPEngine is one of the best managed web hosting providers if you use WordPress as the CMS (Content Management System). Something to note, WPEngine does not provide domain registration service, so you need to split the domain and hosting service. Refer to our resource on how to register a website domain name and find out why Google Domains is the overall best domain service provider.

How to Start a Website by Choosing a Fully Managed Web Hosting Service

Let’s walk through how to choose the best managed web hosting service for your online business.

What is Managed Web Hosting Service?

Small businesses and startups often don’t have the time to maintain a server and can opt for managed web hosting services instead. It takes the IT work off your plate so you can focus on upscaling the business and creating content.

Choose a Fully Managed Web Hosting Service that Matches Your Website Needs

Web hosting providers offer different levels of services. Some provide full-service management, from around-the-clock customer support to software upgrades. Some let you pick and choose the type of services you need based on a customizable plan. What level of managed web hosting you need depends on how much work you want to do to upkeep a website’s technical parts.

The more complex a managed web hosting plan becomes, the higher it could cost. However, if you compare the money spent hiring a full-time IT with what you pay for managed web hosting, there could be substantial long-term savings.

Top 4 Metrics for Choosing the Best Fully Managed Web Hosting Service

Top 4 Metrics for Choosing the Best Fully Managed Web Hosting Service

#1. Interface User-Friendliness

Look into the type of control panel the web hosting provider uses. Ensure it is a well-known, universal control panel such as cPanel that is easy to learn, navigate and comes with quality web hosting support.

#2. Fully Managed Web Hosting Overall Cost

The cost could be a significant concern when you are just starting up. Spend time comparing different hosting services and find a web hosting provider that fits your budget without skimping on all the bells and whistles. Most hosting providers offer tiered plans suitable for websites at different growth stages.

#3. Available Features and Growth Potentials

Researching the web hosting provider’s full spectrum of services is essential. At different development phases, your business service needs may change. Look into add-on features such as data backup, free CDN (Content Delivery Network), and SSL (Secure Sockets Layer) security support.

Learn more about how SSL certificate secures a domain.

#4. Quality of Technical Support

Think about what happens when your website goes down. Is there someone you can talk to 24/7 for technical support questions? Many reliable web hosting services out there offer around-the-clock support systems. Hands-on customer service is imperative when you are new to starting a website and need more help with technical issues.

Top 12 Reasons WPEngine is the Best Fully Managed Web Hosting Provider for WordPress 

#1. 100% Focused on WordPress

WordPress seamlessly installs and automatically sets up on WPEngine. It is intuitive and user-friendly for both beginners and advanced users. 

#2. Quality 24/7/365 Customer Support

WPEngine’s customer service is always on-point, responsive, and consistent in quality of care. 

#3. Automatic WordPress Core Updates

WPEngine tests and handles all WordPress updates automatically to ensure websites stay up-to-date. 

#4. Free CDN (Content Delivery Network)

WPEngine makes it easy to scale your website with CDN (Content Delivery Network) — just activate it with a single click. CDN allows content to be stored and cached on local servers to speed up the delivery of a webpage to a visitor’s browser. CDN guarantees content availability and loading speed for visitors in different geographic locations. 

#5. Free SSL (Secure Sockets Layer) Certificate

WPEngine offers a free SSL (Secure Socket Layer) certificate to protect your website and online transactions. SSL safeguards internet connections to ensure data transactions between different networks are handled securely. 

#6. Integrated Web Speed Performance Tools

Improve the loading speed of your website with integrated performance tools in the WPEngine user dashboard. In real-time, users can see the impact of website speed performance improvement.

#7. Uptime Protection

WPengine ensures your website is consistently up and running with clustered configurations in dedicated environments. It provides a fully managed content delivery network and has proactive, multi-layered security measures in place.

#8. Automated Daily Backups

Automated daily website backup is another one of WPEngine’s essential features. It gives users peace of mind and roll-back options in case of website update issues occur. 

#9. Development, Staging, and Production Environments

Every WPEngine website comes with three environments – development, staging, and production. The system helps the user quickly set up an efficient development workflow, making web development to production seamless.  

#10. Managed Core Updates and Patches

Minor updates on WPEngine are automatically pushed through, while major updates are vetted thoroughly before the system recommends them. This setup gives users a certain degree of control and reduces the possibility of errors from backend updates. 

#11. Threat Detection and Blocking

Website security is a rising concern for business owners and customers today. WPEngine will dynamically detect and block malicious behaviors with its proprietary security system to protect websites from potential hacks. 

#12. Disaster Recovery

The extra layer of website backup through WPEngine’s Disaster Recovery system gives users quick access to recovery assistance. In the unlikely event that your website is compromised, you can bounce back quickly with the help of WPEngine’s expert Disaster Recovery team.

Starting at $20 / Month

Sign Up Now

Best for WordPress hosting.

Sign up on WPEngine’s website.

WPEngine Product Details
  • A fully managed web hosting service designed for WordPress.
  • More than 1.5 million websites are hosted through WPEngine.
  • Peace of mind with tech stacks, server security, updates, or server-side optimizations. WPEngine takes care of them.
  • The latest and fastest technology to deliver seamless, high-performance digital experiences.
  • WPEngine is constantly investing in rendering the best possible secure environment for all businesses online.
Pros
  • 100% focused on WordPress.
  • Quality 24/7/365 customer support.
  • Automatic WordPress and PHP updates.
  • Free CDN (Content Delivery Network.)
  • Free SSL (Secure Sockets Layer) certificates.
  • Integrated web speed performance tools.
  • Uptime protection.
  • Automated daily backups.
  • Development, staging, and production environments.
  • Managed core updates and patches.
  • Threat detection and blocking.
  • Disaster recovery.
Cons
  • Provide managed web hosting service only.
  • Do not provide domain name registration service.

Step-by-Step Guide on How to Set Up Fully Managed Web Hosting and Domain with WPEngine and Google Domains

Once you have selected a trustworthy web hosting service provider, follow the step-by-step instructions below to point your domain name DNS (Domain Name System) to the web hosting. We are using WPEngine Managed Web Hosting with Google Domains as examples.

How to Set Up WPEngine Web Hosting with Google Domains in 3 Steps

Step 1: Choose a WPEngine Fully Managed Web Hosting Plan

Head Over to WPEngine.com. We recommend starting with the basic hosting package, “Startup.” 

Choose a WPEngine Fully Managed Web Hosting Plan

Step 2: Checkout and Activate Hosting Account

Complete the checkout process to activate your WPEngine hosting account.

Checkout and Activate Hosting Account

Step 3: Point Domain to Hosting Account

Once the account has been created, you will need to point the domain DNS to WPEngine’s hosting account.

Login to your WPEngine account and click on the domain name under “Site Name.”

Point Domain to Hosting Account

Next, click “Domains” in the left navigation under “Production.”

Scroll down to the bottom of the page to find your CNAME and DNS records. Copy the CNAME record. Then paste the CNAME record into your Domain Registrar (such as Google Domains.)

If you are using Google Domains, follow the steps below to set up the CNAME. It can take up to 24 hours before the CNAME update occurs and the website goes live.

How to Set Up CNAME in Google Domains

  • Sign in to Google Domains.
  • Click the domain you want to update.
  • Open “Menu.”
  • Click the DNS icon.
  • Scroll to the “Custom Resource Records” section.
  • You can update the data in two ways:
      • To edit the data, click “Edit” to make all the records in the set editable.
      • To add data, click “Edit” and then the icon to add a resource record.
  • Click “Save” to complete.

Continue the Learning Journey with Amppfy

Amppfy’s digital marketing resource library is beginner-friendly, and zero technical or marketing experience is required to get started. Learn how to create a practical, actionable, and programmatic digital marketing playbook for any business website, e-commerce store, or content platform. Leverage effective SEO, SEM, and social media strategies to boost brand authority, increase online visibility, and generate quality demand.

Follow us on LinkedIn, Facebook, Instagram, and YouTube to stay updated on the latest marketing news, strategies, and free content.

Get Started with Free Generative AI Marketing Tools

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  • No Account Required
  • Available 24/7
Free AI Generator
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]]> https://amppfy.com/resources/how-to-choose-fully-managed-web-hosting-provider-for-website/feed/ 0 The Complete Checklist for Choosing the Best Fully Managed Web Hosting Service https://amppfy.com/resources/checklist-choosing-best-fully-managed-web-hosting/ https://amppfy.com/resources/checklist-choosing-best-fully-managed-web-hosting/#respond Thu, 31 Aug 2023 21:44:22 +0000 https://amppfy.com/?post_type=docs&p=571 Here is a checklist to help you choose the best fully managed web hosting provider to start a website. A trustworthy web hosting […]

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The Complete Checklist for Choosing the Best Fully Managed Web Hosting Service

Here is a checklist to help you choose the best fully managed web hosting provider to start a website. A trustworthy web hosting provider should check the boxes for all requirements below. Consider each of the following questions carefully when comparing managed web hosting providers.

Fully Managed Web Hosting Service Provider Checklist

  • Will the managed web hosting service still be sufficient when your website traffic increases, and are there options to upgrade?
  • What exactly does the managed web hosting service offer, and are those features helpful for your current and future website needs?
  • Are there custom solutions available for your website at different stages of growth?
  • Does the managed web hosting service offer SSL (Secure Sockets Layer)
  • How often does the managed web hosting service back up your website?
  • Are there restore options available in case your website is deleted?
  • Is server-level protection available? What security measures does the managed web hosting provider offer to prevent data loss and spam?
  • Are you protected from hackers?
  • What is the uptime rate of the managed web hosting provider? Is there technology to minimize server downtime?
  • Is the managed web hosting service compatible with major CMS (Content Management System) such as WordPress?
  • Are transfer and setup free if you switch from another managed web hosting service?
  • Will support be offered if you have questions about the installation or transfer process?
  • Does the managed web hosting service own data centers worldwide? Where are they located?
  • Are caching services or tools available to improve website speed, and how much do they cost?
  • Does CDN (Content Delivery Network) service come with the managed web hosting plan?
  • What technologies are available to support and improve website speed?
  • Does the managed web hosting service offer 24/7 round-the-clock customer support?
  • What levels of support does the managed web hosting service provide?
  • How long is the average response time to turn around support tickets?

Continue the Learning Journey with Amppfy

Amppfy’s digital marketing resource library is beginner-friendly, and zero technical or marketing experience is required to get started. Learn how to create a practical, actionable, and programmatic digital marketing playbook for any business website, e-commerce store, or content platform. Leverage effective SEO, SEM, and social media strategies to boost brand authority, increase online visibility, and generate quality demand.

Follow us on LinkedIn, Facebook, Instagram, and YouTube to stay updated on the latest marketing news, strategies, and free content.

Get Started with Free Generative AI Marketing Tools

  • 100% Free
  • No Account Required
  • Available 24/7
Free AI Generator
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]]> https://amppfy.com/resources/checklist-choosing-best-fully-managed-web-hosting/feed/ 0 Complete Guide on How to Buy a Domain Name and Enable Website Domain Privacy https://amppfy.com/resources/how-to-buy-a-domain-name-enable-website-domain-privacy/ https://amppfy.com/resources/how-to-buy-a-domain-name-enable-website-domain-privacy/#respond Thu, 31 Aug 2023 20:12:55 +0000 https://amppfy.com/?post_type=docs&p=570 The first step to starting a website is brainstorming names for a website that resonates with your brand and registering it as a […]

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Complete Guide on How to Buy a Domain Name and Enable Website Domain Privacy

The first step to starting a website is brainstorming names for a website that resonates with your brand and registering it as a domain. Naming a website is no small task. The website name is your prospective customer’s first impression when they find it through search engines like Google, and it impacts the success of digital marketing efforts.

How to Choose a Domain Name for Your Website

An impactful website name should be impressionable and boosts brand awareness. A relevant domain name helps visitors better identify and draw relevance to the product or service being promoted.

Need help choosing a domain name for your website? Check out our resource on how to brainstorm names for a website domain.

Try the Free Business
Name Generator

  • 100% Free
  • No Account Required
  • Available 24/7
Generate Business Name

What is a Domain Name?

In short, a domain name is an address typed into the internet browser URL bar to visit a website. If the website is your home, the domain name is the street address to locate your home. Most websites start with www. representing the World Wide Web, followed by the website name, and end with .com. For example, our website domain is www.amppfy.com.

How Does an IP Address Associate with a Domain Name

When your internet browser searches for a domain name, the browser locates the IP (Internet Protocol) address where the domain name is hosted, which takes you to the website. Domain names are used to point to the IP address associated with a specific website.

Since an IP address is a string of numeric numbers, it is inconvenient for people to remember. So domain names are in place to refer to these IP addresses. Therefore, people can easily find the website they are looking for.

Components of a Domain Name

A domain name is arranged by hierarchy from right to left. It consists of the following components (right to left).

3 Components of a Website Domain Name

  • A top-level domain name (.com, .ai, .io) separated by a “.” (period.)
  • A mid-level domain name (usually the website’s name.)
  • A sub-domain prefix “www.” stands for the World Wide Web.

Top 3 Essential Steps Before Buying a Domain Name

Top 3 Essential Steps Before Buying a Domain Name

#1. Read the Fine Print before Buying a Domain Name

Sometimes, when the offer looks too good to be true, fine prints are usually involved. Most people don’t spend the time to read the entire “terms of use” or “refund policy” before making a purchase. Make sure you understand what the domain registration service includes before proceeding. For example, is domain privacy protection included in the service, which is a critical privacy component of a website. 

#2. Do the Math and Know the Cost to Register a Domain Name

Avoid unexpected costs by investigating the following questions before locking yourself in with a domain service provider. If you have concerns, best to discuss policies with the provider’s customer service and understand what they entail before committing.

Important Questions to Consider Before Buying a Domain Name

  • What is the total cost of owning a domain after one year, three years, or five years?
  • Does the price fit your budget?
  • Are there add-on costs involved?
  • If you are unhappy with the service, can you cancel and get a refund?
  • What if you want to transfer your domain to another service provider? Will you be charged for the domain transfer service?

#3. Know What is ICANN and How it Impacts Your Website Privacy

ICANN.org is an entity that keeps records of domain owners’ identities and contact information. Owners provide this information to independent registrars (domain registration service providers such as Google Domains) who must earn the ICANN accreditation in order to provide such service.

Top 3 Important Facts about ICANN that Impact Your Domain

Fact 1: ICANN Requires Domain Owners to Upkeep Accuracy of Domain Information

ICANN requires domain owners to keep their information accurate and up to date with the registrars as part of their responsibilities of owning a domain. If false information is provided on purpose, the owners risk having their domains suspended.

Fact 2: Domain Information on ICANN is Public Record

Domain information on ICANN is considered public records. ICANN allows anyone to search for a domain and gain access to the owner’s contact information, including phone numbers, addresses, emails, and other contact information.

Fact 3: ICANN Reveals the Purchase and Expiration Dates of a Website Domain

ICANN reveals the date someone purchased a particular domain and the date it expires. This means if you accidentally forget to renew your domain registration, it will become available for anyone to purchase.

A little creepy, right? Is there something you can do to protect your privacy? Yes, this leads us to the next point – how to protect personal information when you register a domain name.

How to Make Sensitive Information Private When Buying a Domain Name

Most legitimate domain and web hosting providers give registrants the option to purchase additional domain privacy protection. This option allows you to hide personal or company information such as names, phone numbers, addresses, and emails.

When the domain privacy option is selected, your personal information will be hidden from ICANN and other domain owner lookup websites.

How to Enable Domain Privacy Option

Adding domain privacy should be easy to do with most registrars or domain service providers. Usually, you will be prompted before checkout to include domain privacy as an add-on when making the initial purchase. Some service providers like Google Domains include privacy protection for free. If your existing domain does not have privacy protection, consider adding it through the service provider.

Test the Quality of the Domain Provider’s Customer Service

Ensure the registrar or domain service provider you are signing up with has a solid reputation and a responsive customer service team. Many of the domain and hosting service providers today promise 24/7 customer support. But how good is the 24/7 support? Consider testing the customer service quality, experience, and speed by submitting a ticket before purchasing.

Having someone available around the clock is always a good sign. However, if the support team cannot efficiently resolve your problem, it defeats the purpose. There is a whole list of things that can potentially go wrong when you buy a domain name.

Top 3 Essential Questions to Consider When Testing the Quality of a Domain Service Provider’s Customer Support

  1. Can you get instant access to your domain after buying a domain name?
  2. Can you get help pointing the domain’s name server to the web hosting provider?
  3. What is the average turn-around time to respond to a support ticket?

A good registrar should answer all of your questions and provide prompt technical support to troubleshoot issues as they arise. So, look into the complete list of services offered before making a final decision.

Get Ready to Buy a Domain Name and Start a Website

Now you are finally ready to register for a domain name. Use a reputable domain service provider, such as Google Domains.

How to Register a Domain Name with Google Domains

A reputable domain registrar like Google Domains is known for its top-notch service, speed, security, and customer support.

How to Buy a Domain Name with Google Domains in 3 Steps

Step 1:

Register your domain name with Google Domains.

Step 2:

Check the availability of the domain name you wish to buy.

You should receive one of the two following results: 

  • Domain is available for purchase.
  • Domain has already been registered.

Domain is available for purchase.

Domain has already been registered.

Step 3:

When you find the domain name you are happy with, and it is available, proceed to checkout.

Google Domains Offer Free Privacy Protection When You Buy a Domain Name

The added benefit of Google Domains is that privacy protection is free when you buy a domain name. Google Domains privacy protection guards your personal information against websites like ICANN. This service usually costs extra from other domain registrars.

Congratulations on Buying a Domain Name!

Congratulations! You own the domain name of your new website.

Next Steps to Set Up a Website After Buying a Domain Name

The following resources are critical to completing your website setup.

Learn how to choose the best web hosting provider, set up domain with web hosting, and select the right content management system (CMS).

Continue the Learning Journey with Amppfy

Amppfy’s digital marketing resource library is beginner-friendly, and zero technical or marketing experience is required to get started. Learn how to create a practical, actionable, and programmatic digital marketing playbook for any business website, e-commerce store, or content platform. Leverage effective SEO, SEM, and social media strategies to boost brand authority, increase online visibility, and generate quality demand.

Follow us on LinkedIn, Facebook, Instagram, and YouTube to stay updated on the latest marketing news, strategies, and free content.

Get Started with Free Generative AI Marketing Tools

  • 100% Free
  • No Account Required
  • Available 24/7
Free AI Generator
Explore Free Resources

The post Complete Guide on How to Buy a Domain Name and Enable Website Domain Privacy appeared first on Amppfy.

]]> https://amppfy.com/resources/how-to-buy-a-domain-name-enable-website-domain-privacy/feed/ 0 How to Start Your Search for Business Name and Brainstorm Names for a Website https://amppfy.com/resources/search-for-business-name-brainstorm-names-for-a-website/ https://amppfy.com/resources/search-for-business-name-brainstorm-names-for-a-website/#respond Thu, 31 Aug 2023 20:03:22 +0000 https://amppfy.com/?post_type=docs&p=569 Whether you are a small business owner or content creator starting a website, finding a good name is a milestone accomplishment. A […]

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How to Start Your Search for Business Name and Brainstorm Names for a Website

Whether you are a small business owner or content creator starting a website, finding a good name is a milestone accomplishment. A striking website name could boost brand awareness and marketing efforts. If you need help naming a website, here are practical tips and inspiration to help you get started. 

Find a Potential Niche and Grow Demand for Your Business Online

Identifying niche target markets for your website is an excellent exercise to help with the name search. Here are three simple tips to follow. 

Top 3 Tips for Finding a Potential Niche for Your Business or Content Website

Tip 1: Follow Your Passion When Brainstorming Names for a Website

First, sharing what you love is the initial critical step to maintaining the long-term success of your business website. This may sound obvious, but the passion and expertise that come through in the content will make your website interesting, unique, and exclusive. It is one of the most significant factors in making your content stand out amongst competitors and converting prospective visitors to customers.

Tip 2: Do Not Blindly Follow the Trend When Starting a Website

Following the trend or going after what makes more money may be tempting, but it can also propel you in the wrong direction. Trending topics that attract the media’s attention may sound lucrative today, but they can fall off the chart tomorrow. Chasing the shiny object leads to a game of constantly catching up with the latest and greatest, which doesn’t always pan out in the long run.

When choosing a niche for your website, always follow what you love and know how to do rather than follow what everyone else is doing. Being the subject matter expert allows you to grow steadily with a clear goal in mind.

Tip 3: Ditch the “Fast-Fashion Mentality” When Starting a Website

“Fast-fashion mentality” is the opposite of “follow your passion” when choosing topics and the right content niche for your online business. The bottom line is that if you don’t live, love, and breathe what your website is about, chances are that the topic of interest is not sustainable for you, much like the fast fashion trend.

When you feel like creating content is an obligation, it reflects in the output over time. Your content can appear disingenuous to the prospective audience and face burnout sooner than you think. Genuine interest motivates content creators and is the best asset to fuel your website’s long-term growth. So, spend time deciding the best niche for your online business. 

Top 6 Tips on How to Brainstorm Domain Names for a Website

Now that you have a better idea and direction in naming your business website, follow these tips below to nail down a perfect website name.

Top 6 Tips on How to Brainstorm Domain Names for a Website

#1. Go by the Books When Choosing Website Names

Consider names for a website that represent precisely what your content is about. For example, the best grammar and AI writing assistance tool, Grammarly, is named after what they do best – reviewing writing for grammar, spelling, engagement, clarity, and delivery mistakes.

$0 Start for Free

Sign Up Now

Best for text generation, grammar, and sentence improvement structure.

Sign up on Grammarly’s website.

Grammarly Product Details
  • Get real-time grammar and spelling correction online, through a browser extension, and on word document
  • Help guide the tone and voice of the content
  • Provides explanation on why words or phrases need to be changed
  • Improve writing over time with suggested grammar and punctuation changes
Pros
  • Free to start.
  • Automatically detect grammar errors and provide suggestions to resolve them.
  • Suggest appropriate words and phrases that improve the impact of a sentence.
  • Easily view synonyms to change vocabulary variation.
Cons
  • Challenge to recognize industry jargon and technical terms. Improvements are made through Grammarly’s generative AI assistance

#2. Think Outside the Box for a Creative Website Name

Be creative with the business name, but remind visitors of your website’s primary goal. The top personal finance website Nerdwallet talks about everything from the best reward credit cards to how to get your first mortgage.

#3. Keep Options Open When Coming Up with Names for a Website

Have a few backup names in case someone else snatched your brilliant idea.

You can also change the domain extension from the commonly seen “.com” or “.co” to cool ones like those below. Check with a reputable domain service provider such as Google Domains for the availability of alternative domain extensions.

Top 3 Alternative Domain Name Extensions for Websites and Online Businesses

  • .ly
  • .ai
  • .io

#4. Use Business Name Generator Tools to Brainstorm Names for a Website

Try using a business name generator if you feel stuck or need help to wordsmith a compelling website name. Input a few keywords and let AI create unique combinations of words for inspiration. Remember to do your due diligence and avoid infringing on other brands’ trademarks so that you can come up with a unique website name.

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Name Generator

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#5. Consider the Brand Image When Starting a Website

A brand is not just a name or a logo. It represents a website’s core value and what it embodies. When defining your website’s brand image, think about the following questions.

4 Questions to Consider When Defining Brand Image

  • What is your website’s persona, and what communication style best connects your content with your core audience? Scholarly, analytical, humorous, relatable, casual, etc.
  • What is the mission statement and vision statement of your website?
  • What message are you trying to convey through your brand?
  • What value and purpose do you want to bring forward to your audience?

Try the Free Mission
Statement Generator

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#6. Check for Trademarks Before Starting a Website

When you finalize the domain name and are ready to commit, first verify that you are not infringing on any brand’s trademark to protect yourself from legal challenges in the future — research by going to the United States Patent and Trademark Office website.

De-risk early in the process by running through all your domain name ideas in the portal to ensure the name is unique. The last thing you want is to receive a cease and desist order from another brand’s attorney for violating trademark laws.

How to Run a USPTO Trademark Check

Navigate through the following steps on USPTO.gov to run trademark checks. Note that results may show trademarks and patents registered in the US only.

  1. From the main navigation, click on “Trademarks.”
  2. Go to “Search Trademarks” under “Application Process.”
  3. Click on the box “Search Our Trademark Database (TESS).”
  4. Under “Select a Search Option,” choose “Word and/or Design Mark Search (Free Form).”
  5. Enter your website or blog’s domain name to check for possible existing registered trademark matches.

Continue the Learning Journey with Amppfy

Amppfy’s digital marketing resource library is beginner-friendly, and zero technical or marketing experience is required to get started. Learn how to create a practical, actionable, and programmatic digital marketing playbook for any business website, e-commerce store, or content platform. Leverage effective SEO, SEM, and social media strategies to boost brand authority, increase online visibility, and generate quality demand.

Follow us on LinkedIn, Facebook, Instagram, and YouTube to stay updated on the latest marketing news, strategies, and free content.

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The post How to Start Your Search for Business Name and Brainstorm Names for a Website appeared first on Amppfy.

]]> https://amppfy.com/resources/search-for-business-name-brainstorm-names-for-a-website/feed/ 0 Introduction on How to Start a Website and How Much Does It Cost to Start a Website https://amppfy.com/resources/introduction-how-to-start-a-website-how-much-does-it-cost/ https://amppfy.com/resources/introduction-how-to-start-a-website-how-much-does-it-cost/#respond Wed, 30 Aug 2023 03:41:46 +0000 https://amppfy.com/?post_type=docs&p=559 In today’s age of rapid digital transformation, every business should have an online presence. Starting a website is a great way to […]

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How to Start a Website

In today’s age of rapid digital transformation, every business should have an online presence. Starting a website is a great way to build brand awareness and expand market reach for small businesses and content creators.

Building a Sustainable and Scalable Website

Anyone can start a website. However, turning a website into a successful business and driving consistent online demand requires result-driven digital marketing strategies and top-quality content that give you a competitive edge in target niche markets. Once you understand the foundation of building a sustainable and scalable website, you can create a profitable online business.

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Generate Business Name

Step-by-Step Guide on How to Start a Website

Let’s start creating that business website or content blog you’ve always had in mind. Explore the Amppfy Resource Library and follow the step-by-step guide on how to start, set up, and optimize a website that generates sustainable online demand.

Our beginner-friendly resources go beyond the essential domain and hosting setup. We dive deeper into the importance of choosing an adequate content management system and break down the process of setting up a website correctly with intuitive web design, online security, fast webpage loading speed, and optimal user experience.

Before you begin, let’s address frequently asked questions about starting a website.

How Do You Start a Website at a Low Cost?

You can start a website and get the basic services at a low cost. (Refer to the estimated cost breakdown below in How Much Does It Cost to Start a Website.) Owning your domain name and using a managed hosting service to build a website is recommended. You should have complete ownership and control of all the digital assets to scale your online business without limitation.

How Much Does It Cost to Start a Website?

The average cost to start a website is approximately $300 per year. This estimated cost includes an average of $15 per year for owning a domain name and other add-on features. Plus, a starting cost of about $300 per year for a reliable website hosting service based on website traffic volume.

What are the Disadvantages of Using a Free Hosting Website?

Free or one-size-fits-all website hosting solutions usually do not grant you ownership of all the online assets, such as the domain name, or could pose limitations on website traffic, digital marketing scalability, and overall online marketing strategy. Some one-size-fits-all website hosting solution offers basic digital marketing services but may be limited in tailoring scalable solutions that grow with your business long term. 

Is it Worth Starting a Website for Small Businesses and Content Creators?

Absolutely, yes. A website is the best platform for small businesses and content creators to drive lead generation, build brand awareness, nurture existing customers, and outreach to new target markets. A website allows you to grow an online presence for your products and services while converting prospects to ready-to-buy customers.

Continue the Learning Journey with Amppfy

Amppfy’s digital marketing resource library is beginner-friendly, and zero technical or marketing experience is required to get started. Learn how to create a practical, actionable, and programmatic digital marketing playbook for any business website, e-commerce store, or content platform. Leverage effective SEO, SEM, and social media strategies to boost brand authority, increase online visibility, and generate quality demand.

Follow us on LinkedIn, Facebook, Instagram, and YouTube to stay updated on the latest marketing news, strategies, and free content.

Get Started with Free Generative AI Marketing Tools

  • 100% Free
  • No Account Required
  • Available 24/7
Free AI Generator
Explore Free Resources

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