SEO Link Building | Amppfy https://amppfy.com/resources/social-media-marketing/seo-link-building/ Wed, 13 Mar 2024 01:44:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Introduction to SEO Link Building and How to Leverage it to Increase Website Traffic and Keyword Ranking https://amppfy.com/resources/introduction-seo-link-building/ https://amppfy.com/resources/introduction-seo-link-building/#respond Mon, 04 Sep 2023 03:27:11 +0000 https://amppfy.com/?post_type=docs&p=623 Search Engine Optimization or SEO link building is integral to Google’s algorithm to determine website keyword ranking. Link building refers to how a website […]

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Introduction to SEO Link Building and How to Leverage it to Increase Website Traffic and Keyword Ranking

Search Engine Optimization or SEO link building is integral to Google’s algorithm to determine website keyword ranking. Link building refers to how a website creates relevant internal links and earns authoritative external backlinks. 

What are Internal Links in SEO?

Internal links are hyperlinks pointing to additional content in the same website, passing along “link juice” or link equity from one webpage to another. Internal link building establishes website architecture and improves SEO keyword ranking.

What are Backlinks in SEO?

External links or backlinks are hyperlinks from other relevant websites pointing back to yours. Securing authoritative backlinks means your content has significant value that can set, reflect, or influence industry trends.

What is SEO Link Building?

Relevant external links (from other websites) pointing back to your website tell search engines like Google that your site has authority. The more quality backlinks refer to your content, the more potential the website has to rank higher in keyword search results. Plus, you receive referral traffic as a bonus. 

Why is SEO Link Building Important?

When relevant websites in the same industry consider your content authoritative and reference them with a backlink, you gain authority in search ranking. In turn, the targeted keywords on these webpages rank higher in organic search queries.

Effective Link Building Improves SEO

Link building is one of the most time-consuming yet critical strategies to master in SEO. With proper planning and the right approach, link building can effectively boost a website’s keyword ranking over time.

Why is SEO Link Building a Critical Long-Term Digital Marketing Strategy?

Long-term SEO link building improves keyword rankings, brand authority, search visibility, and boosts content quality. It is an essential digital marketing strategy for long-term SEO growth as it organically earnings link referrals from relevant websites over time. Additionally, link building allows search engines to discover new webpages and gives a vote of confidence to the webpage being referenced.

SEO Link Building and Search Engines

So, what does Google consider quality links? The process of identifying quality links starts with webpage indexing. Google sends out spider bots to crawl the web. As a result, new webpages are regularly being discovered and ranked based on their relevance to the searched keywords.

How Google Measures Link Quality

Next, Google determines a webpage’s relevance to keywords with two crucial factors – quality content and backlinks, which should be a website’s core focus to create natural links. 

How Search Engines Determine SEO Link Values

  • Quality Content: Whether or not the webpage receiving the backlink contains relevant, authoritative, and original content. Learn more about SEO content marketing.
  • Quality Backlinks: The number of quality external backlinks pointing to a webpage. Externally backlinks should be organically earned.

Internal and External SEO Link Building Are Equally Important

Both internal and external link building are equally important to SEO success because links pass the vote of confidence from one page to the next. This indicates to Google that a relevant webpage related to a keyword should be indexed.

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]]> https://amppfy.com/resources/introduction-seo-link-building/feed/ 0 Internal SEO Link Building Strategies to Improve Search Visibility and Accelerate SEO Keyword Ranking Results https://amppfy.com/resources/internal-seo-link-building-strategies/ https://amppfy.com/resources/internal-seo-link-building-strategies/#respond Mon, 04 Sep 2023 03:33:33 +0000 https://amppfy.com/?post_type=docs&p=625 Internal link building is essential in establishing website architecture and improving SEO (Search Engine Optimization keyword ranking. When Google sends bots to crawl […]

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Internal SEO Link Building Strategies to Improve Search Visibility and Accelerate SEO Keyword Ranking Results

Internal link building is essential in establishing website architecture and improving SEO (Search Engine Optimization keyword ranking. When Google sends bots to crawl and index a website, there should be a clear path that directs the bot to identify every page of the website. A proper link path should start with a website’s main navigation links and trickle down to all the existing webpages. Imagine a funnel that starts from the top (the main navigation) and extends coverage to the rest of the website. 

Here are the best internal link building strategies to improve SEO and increase webpage search visibility.

Top 5 Internal SEO Link Building Strategies to Increase Search Visibility and Keyword Ranking

Top 5 Internal SEO Link Building Strategies to Increase Search Visibility and Keyword Ranking

#1. Improve Internal SEO Link Building with Winning Content Strategies

Content optimization is the foundation of a successful digital marketing strategy. Effective link building is achieved on the basis of having authentic and high-quality content. Informative and well-organized content shows search engines that a website has authority in its industry. Here are three effective content strategies to boost internal SEO link building efforts. 

Top 3 Content Strategies to Support Internal SEO Link Building:

Top 3 Content Strategies to Support Internal SEO Link Building

Strategy 1: Research content topics proven to be well-received by your core audience. 

Strategy 2: Align marketing goals with content planning. Keeping a content calendar with topics you plan to cover short-term and long-term is a good idea.

Strategy 3: Incorporate a variety of content forms. In addition to plain text and pictures, try mixing up different content like the examples below:

  • Video
  • Infographics
  • eBooks and other downloadable assets
  • Case studies
  • White papers
  • Charts and graphs
  • Memes
  • Interactive elements
  • Blogs

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#2. Improve Content Crawling and Indexing with Internal SEO Link Building

After content is published, ensure Google appropriately indexes it. While Google automatically crawls the internet for new content, you can perform a manual push to have content indexed faster through Google Search Console.

Learn more about the top content marketing strategies to improve SEO.

How to Index Your Website Content Manually with Google Search Console

How to Optimize Meta Description for Content Indexing

Include relevant keywords in meta descriptions to index content and improve its search visibility. Meta descriptions are text within a meta tag (HTML source codes contained in a webpage). A good Meta description accurately describes the content of a webpage in a short statement. It is recommended for meta descriptions to be within a 155 characters limit.

Example of a Meta Description:

				
					<head>
<title>Give the Webpage a Good Title </title>
<meta name="description" content="Write a description about your webpage here and preferably make this 155 characters or less">
</head>

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Also, learn more about best practices on how to write a meta title.

#3. Establish a User-Friendly Visitor Journey by Building Internal Links

Include internal links in the website content and navigation to create a better visitor journey and guide prospects and customers to additional related content. Internal linking improves user experience and increases pageviews per user session.

How Internal Link Building Improves Visitor Journey

When visitors land on the home page, they will likely click on the navigation links or other call-to-actions that guide them to the main content. Strategically placed internal links with keywords increase visitor pageviews and pass link authority from one landing page to the next.

Example of Internal Link Building with Keywords

For example, let’s say a website sells candy, and you want to expand the list of targeted keywords being ranked to increase the visibility of different product pages. Consider keywords outside the “candy” category and open up new long-tail keyword markets such as the three examples below. Include these keywords in the website navigation or other anchor text links to enhance the visitor journey.

Examples of How to Expand a Product Category with Anchor Linked Keywords

Here are a few examples of anchor linked keywords related to a product category like “candy.”

  • Belgium dark chocolate
  • Gluten-free fruity candy
  • Organic marshmallow sweets

#4. Optimize for Conversion with SEO Keyword Research and Internal Anchor Text Links

Keyword Optimize Content to Improve SEO Internal Link Building

Link building is easier to accomplish when there is content authority. One way to improve content authority is to optimize content with relevant internal links. Leverage advanced SEO tools like Semrush to uncover lucrative head term and long-tail keywords with more definitive user intent behind the search terms. These anchor text keywords scale the overall SEO link building effort over time.

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  • Discover all the best keywords to target and bring traffic to a website through Semrush keyword research tool.
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  • Track daily changes of keywords important to marketing.
  • Find unexploited opportunities to strengthen website backlink profile.
  • Uncover all the keywords and content in competitors’ SEO strategies.
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Internal Anchor Text Links with Keywords

Internal anchor text links with keywords are head terms or long-tail keywords pointing to additional webpages on the same website. Strategic distribution of anchor text with keywords improves the internal content structure. The goal is to organically incorporate keywords that prospects and customers use to look up your business online. However, avoid overstuffing content with anchor text or keyword links because it can backfire and hurt SEO ranking.

#5. Optimize Landing Pages to Enhance Internal Link Building Value

Google attributes link value by assessing the quality of content published on a website. Optimizing landing pages with value-added, engaging, and credible content enhances internal link authority. When the content provokes interest, successful link building will naturally follow.

Here are a few critical landing page optimization tips to boost SEO internal link building success.

Essential Landing Page Optimization Checklist to Improve SEO Internal Link Building

  • Create original, engaging, and informative content.
  • Optimize content with head terms and long-tail keywords anchor texts.
  • Add relevant supporting call-to-actions to content, such as special offers, appropriate visuals, and interactive elements.
  • Regularly check, update, and replace broken internal links.

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Amppfy’s digital marketing resource library is beginner-friendly, and zero technical or marketing experience is required to get started. Learn how to create a practical, actionable, and programmatic digital marketing playbook for any business website, e-commerce store, or content platform. Leverage effective SEO, SEM, and social media strategies to boost brand authority, increase online visibility, and generate quality demand.

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]]> https://amppfy.com/resources/internal-seo-link-building-strategies/feed/ 0 External SEO Link Building Strategies to Create Quality SEO Backlinks and Improve Website Authority https://amppfy.com/resources/external-seo-link-building-strategies/ https://amppfy.com/resources/external-seo-link-building-strategies/#respond Mon, 04 Sep 2023 03:49:22 +0000 https://amppfy.com/?post_type=docs&p=626 Internal link building strategically passes link juice internally from one landing page to another within the same website. External backlink building, on the […]

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External SEO Link Building Strategies to Create Quality SEO Backlinks and Improve Website Authority

Internal link building strategically passes link juice internally from one landing page to another within the same website. External backlink building, on the other hand, increases a website’s authority and improves SEO search ranking. Let’s review the top backlink building strategies to scale website SEO authority.

Top 5 SEO Backlink Building Strategies to Create Authoritative Backlinks

Top 5 SEO Backlink Building Strategies to Create Authoritative Backlinks

#1. SEO Backlink Building Through Professional Communities

Earn backlinks by proactively participating in online community conversations. These online communities should be reputable websites, forums, or social media groups considered influential in a niche.

How to Build SEO Backlinks by Participating in Professional Online Communities

In these communities, consumers or other business professionals hold discussions or ask questions about topics within your expertise. Mention your website in the signature for a backlink referral. It is a great way to put your business name out there by helping others.

Be Selective of Online Communities When Submitting SEO Backlinks

Watch out for spam websites. Avoid spaces where there is an excessive number of random advertisements, irrelevant comments, or low-quality content. Instead, research reputable online communities that will strengthen your SEO link building strategies. 

Here are examples of quality online communities to further your SEO backlink building efforts. 

3 Examples of Quality Online Communities

  • Open Forums for industry events.
  • Discussion boards hosted by business professionals or influencers in the industry.
  • LinkedIn groups where industry professionals contribute quality content.

#2. Outreach Through Social Media for SEO Backlink Building

Social media networks are effective platforms for link building outreach. It is the perfect channel to gain engagement and direct more visitors to a website through content sharing. Link building efforts can significantly accelerate when paired with social media strategies by creating more exposure opportunities for a website.

Top 2 Strategies to Improve SEO Link Building with Social Media

Strategy 1: Build a Social Media Community Around Your Website 

Regularly create social media posts that share content from your online business. Link the social media posts to new and existing content to drive more traffic back to the website.

Strategy 2: Participate in Social Media Community Groups 

Participate in social media groups to join the conversation with industry thought leaders. Support the community around your business vertical with helpful and insightful information that builds trust and earns organic backlinks naturally.

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#3. Network with Industry Influencers for SEO Link Building Opportunities

The ideal backlinks are built through connections with reputable publishers and websites. These websites tend to have significant weight in the industry and are considered influencers. 

Example of an Industry Influencer

For example, Forbes.com is regarded as an influential publisher in the business and finance community. 

How to Gain SEO Backlinks from Industry Influencers

Having quality content is an excellent starting point for earning influencer backlinks. When your website establishes authority and gains search visibility, industry influencers will be more receptive to your networking outreach. Here are practical networking strategies to improve the link building game plan.

Top 4 Strategies to Network with Industry Influencers for SEO Link Building

  • Strategy 1: Research and connect with influencers through social media platforms like LinkedIn. Look for their contact information on the website.
  • Strategy 2: Participate in online and offline communities where you have opportunities to help address or resolve common pain points.
  • Strategy 3: Reach out to community group leaders and members about how your website can positively impact and contribute value to their audience.
  • Strategy 4: Interact frequently with other industry experts. Provide insightful and relevant information while proactively sharing news, events, or constructive feedback with the community.

#4. Content Contribution via Guest Blogging for SEO Backlink Building

Guest blogging is a great approach to earning backlinks. Your website gains exposure by sharing expert opinions on other industry authority’s platforms or blogs.

Identify Publishers or Content Creators Relevant to Your Industry

Find established publishers and content creators in your business vertical who accept guest blogging requests. Reach out to these publishers about the content you can contribute to benefit their core audience.

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Outreach to Publishers and Content Creators with a Content Pitch

The outreach process to publishers and content creators is similar to cold calling a prospect and pitching content ideas that create value for their audience. Ensure your content contribution is genuinely helpful, and avoid writing advertising pitches. The key is to provide a fresh perspective to a new audience group and help solve a problem or answer a question.

#5. Score Press and Media Coverage for SEO Link Building

Getting media coverage may sound like a bold move beyond reach, especially with small businesses, start-ups, or content creators. Unlike paid advertising, press and media coverage require more effort. 

Try the following proactive outreach methods to get your website noticed.

Top 3 Strategies to Earn Media Coverage for Long Term SEO Link Building

Top 3 Strategies to Earn Media Coverage for Long Term SEO Link Building

Strategy 1: Select Reputable Media Partners

Become familiar with reputable online media or publishers you want to receive coverage from. Do the due diligence by following their stories and researching their typical content coverage. Make sure the publishers have expertise and authority covering news in your industry. Reach out to these publishers when you have expert insight to offer involving industry trending topics. Ask to pitch in for a story with a linked credit to your website.

Strategy 2: Build the Right Content Pitch

Content pitch is a great way to build credibility and earn a backlink simultaneously. Pitch for a cause, for expertise on a topic, or contribute a new perspective to a common dilemma. Talk to the press about your expertise and pitch your professional opinion on a popular matter. Offer resolutions that can benefit the platform’s core audience. 

Strategy 3: Provide Expert Insight

Join the discussion on influential online events hosted by industry leaders and publishers is another way to connect with new audience and receive exposure for potential media coverage. Give expert comments on trending topics to build your industry presence. When your brand gains authority, asking for media coverage becomes less challenging.

External SEO Link Building for Long Term Digital Marketing Success

SEO backlink building aims to improve website authority and organically creates external links through marketing connections. Focus on the quality of content, visitor engagement, and building genuine networks. You are on the right track to long-term SEO link building success.

Continue the Learning Journey with Amppfy

Amppfy’s digital marketing resource library is beginner-friendly, and zero technical or marketing experience is required to get started. Learn how to create a practical, actionable, and programmatic digital marketing playbook for any business website, e-commerce store, or content platform. Leverage effective SEO, SEM, and social media strategies to boost brand authority, increase online visibility, and generate quality demand.

Follow us on LinkedIn, Facebook, Instagram, and YouTube to stay updated on the latest marketing news, strategies, and free content.

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