Introduction to Email Marketing Strategy to Grow Email List, Remarket to Customers, and Increase Upsell and Cross-sell Opportunities

Amppfy Team — Sat, 09 Sep 2023 22:27:42 +0000

Email marketing increases website traffic by collecting emails from new visitors and existing customers. Email marketing campaigns effectively retarget warm leads with ongoing promotions and new content. Here are a few interesting statistics.

3 Important Email Marketing Statistics

The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. (Statista)
64% of small businesses use email marketing to reach customers. (Campaign Monitor)
78% of marketers said email is essential to overall company success. (Litmus)

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2-Step Email Marketing Best Practices to Collect Customer Emails

Step 1. Build Visitor Trust Before Collecting Emails

Give a convincing reason for new and recurring visitors to sign up for email newsletters. Start by building trust and offering added value to the content. Subscribers can easily unsubscribe or report emails as spam. So, keep the emails concise but insightful, and let visitors know that your newsletters deliver value. Provide the latest tips, resources, and tools that benefit the core audience.

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Step 2. Drive Email Registration through Pop-Ups

Other than placing the email request form in an easily accessible spot on the landing page, like the sidebar or footer, add a timed pop-up. After visitors have been browsing the website for some time, prompt them for an email subscription with perks or promotions. Try these three effective email pop-up registration strategies.

Top 3 Effective Pop-Up Email Registration Strategies

Prompt the pop-up when a visitor has stayed on a landing page for more than one minute.
Prompt the pop-up after a visitor has viewed more than two webpages in the same browsing session.
Prompt the pop-up before a visitor exists a landing page on the website.

Once you have collected a good amount of emails, start running email campaigns periodically to nurture leads and customers.

Top 6 Email Marketing Strategy to Start Your First Successful Email Campaign

#1. Select an Email Marketing Platform

Email marketing automation tools simplify the data collection process while improving the efficiency of email marketing campaign planning and organization.

Top 4 Benefits of Using an Email Marketing Platform

Collect emails.
Manage email database.
Schedule email marketing campaigns.
Segment email users.

How to Choose the Best Email Marketing Platform for Your Email Campaign?

Start with a free email marketing automation platform. Hubspot is the best beginner-friendly email marketing tool for creating professional email campaigns. Best of all, Hubspot is free to sign up and use.

#2. Start Email Campaigns with Simple Automation Rules

Skip the fancy automation rules when first getting started. Rules can always be modified and updated. Focus on collecting new sign-ups and optimizing marketing email content.

Configure Email Marketing Automation Rules

Set up email marketing campaigns by configuring simple automation rules in Hubspot to nurture subscribers. Start small, then build new segments over time. Hubspot provides simple marketing automation rules to create and schedule email campaigns that nurture new prospects and existing customers.

Starting at $0

Best for marketing automation and CRM.

Hubspot Product Details

All-in-one CRM (Customer Relationship Management) for sales, marketing, and customer service
Attract leads through marketing with SEO, social media, live chat, video, and ad tracking.
Convert visitors into leads by personalizing landing pages, building forms quickly, executing email marketing campaigns, handling marketing automation, and more.
Translate data into strategies that move the needle with marketing analytics, slice and dice into custom objects, and bi-directional Salesforce integration.

Pros

Free to start up with up to 2,000 marketing contacts.
Simple to sophisticated marketing automation and orchestration scalable for any marketing team.
A plethora of integrations with other commonly used marketing technology stacks.
Excellent customer support from phone, email, and self-help documentation, to community support.

Cons

Can become overwhelming for startups with a variety of different sales and marketing tools Hubspot offers. The best approach is always to start small and simple first.
Limited flexibility and customizations for complex marketing use cases.

Examples of Email Marketing Automation Rules

New subscribers should receive an automatic welcome email confirmation after the initial sign-up. Over time, more sophisticated email rules like retargeting email campaigns to capture returning engagement can be applied to better automate prospect and customer communication.

#3. Add Qualifying Questions to Collect More Customer Data

Consider adding qualifying questions to improve user experience in the email collection process over time. Acquiring customer data through email collection enables further customer data segmentation, opening up more marketing opportunities. Include additional fields when visitors sign up for a newsletter to collect qualifying questions that help with customer data segmentation.

Examples of Qualifying Questions for Email Collection

Ask to rate your business on a scale of one to five.
Ask for customer product or service preference.
Ask for favorite categories visitors want to receive more information on.
Ask for opinions on products or services in a multiple-choice format.

#4. Set Up Email Marketing Cadence

Set up a cadence to stay in touch with the existing database of subscribers as your email collection grows. The cadence could be a weekly, monthly, or quarterly newsletter to keep subscribers updated on the latest product or new content releases to drive warm leads back to the website.

#5. Expand New Marketing Segments by Testing New Content

Consider polling for content and testing new categories your core audience may be interested in to help refine marketing segmentations. Utilize these segments to craft more targeted and engaging emails to keep subscribers engaged.

#6. Improve Email Open and Click-Through Rates

Most people receive dozens of marketing emails daily; most get deleted without opening. How do you make newsletters or email marketing campaigns stand out? The goal is to drive returning traffic back to the website. Here are four essential tips.

Top 4 Email Marketing Tips as Part of a Successful Email Marketing Strategy

Start with a thought-provoking subject line that resonates with the core target market audience.
Optimize email subject lines for mobile user experience.
Create a compelling call-to-action with concise messaging in the email campaign to increase click-through rate.
Include call-to-action buttons and attention-grabbing visuals.

Learn more about how to create high-converting SEM ads and campaign messaging.

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